Advertising Requirements / Codes


Therapeutic Goods Advertising Code, TGAC 

This code is a legal instrument that sets out the requirements that must, by Commonwealth law, be met by any advertisement that is promoting use or supply of a therapeutic good to consumers. The content of the TGAC is maintained by the Therapeutic Goods Advertising Code Council (TGACC), a policy advisory body.

Extracts of Commonwealth legislation relevant to advertising therapeutic goods (2.96MB).


ASMI Code of Practice 

This is the self-regulated code of conduct of the non-prescription sector of the medicines industry. It includes the minimum requirements that should be met when advertising non-prescription medicines to healthcare professionals. This code also includes the process for lodging a complaint about advertising to healthcare professionals, or about non-mainstream forms of advertising to consumers.

More information on the ASMI Code of Practice can be found here.

Other useful advertising codes

CHC Code of Practice for the Marketing of Complementary Healthcare & Healthfood Products offers additional guidance on promoting complementary medicines.

Price Information Code of Practice 

Medicines Australia Code of Conduct for prescription medicines.

MTAA/MIANZ Code of Practice for medical devices.

Weight Management Industry Code of Practice for advertisers of weight loss programs or clubs.