Promotional Monitoring Panel, PMP

PMP is an industry-led initiative to assist ASMI Member companies to effectively and responsibly self-regulate promotional material without requiring formal approval. It comprises a panel that meets quarterly to review "below-the-line" promotional material that - unlike TV, radio or print advertisements - is not required to go through a formal approval process prior to distribution. ASMI Member companies are required to submit material for review by the PMP as a condition of membership. Following review of materials, the panel provides feedback to each company on its level of compliance with the relevant advertising codes, identifying areas where improvements could be made. This material is commonly referred to as "below-the-line" advertising and includes:

  • all advertising material that is targeted at healthcare professionals; and
  • all consumer promotions that are not "specified media" e.g. websites, direct mail, leaflets, promotional giveaways, in-store promotions such as display stands and shelf wobblers.

The ASMI Code of Practice (section 11) gives full details of this monitoring process.


PMP Outcomes

summary of the findings of the Promotional Monitoring Panel is published in the ASMI Annual Report.


 Roster of Therapeutic Categories Considered by the Promotional Monitoring Panel

‘Even’ years (2014, 2016…)

1st meeting (March/April)

2nd meeting (May/June)

3rd meeting (Sept/Oct)

  • Antioxidant
  • Chinese Medicine
  • Herbal
  • Smoking Cessation
  • Weight Management
  • Analgesia (oral and topical)
  • Cough/Cold

‘Odd’ years (2015, 2017…)

1st meeting (March/April)

2nd meeting (May/June)

3rd meeting (Sept/Oct)

  • Vitamin supplements
  • Mineral supplements
  • Fatty acid supplements (fish oils)
  • Antiseptics
  • Disinfectants
  • Antifungal
  • Dermatological
  • Acne Preparations
  • Skincare (excluding sunscreens)
  • Eye drops
  • Ear drops
  • Oral care (including topical cold sore preparations and antiseptic mouthwash)
  • Gastrointestinal (including antacids)
  • Laxatives (including fibre supplements)
  • Anti-emetic
  • Urinary
  • Anti-helminthic
  • Anti-parasitic
  • Anti-dandruff shampoo
  • Hair loss treatments