Promotional Monitoring Panel, PMP
PMP is an industry-led initiative to assist ASMI Member companies to effectively and responsibly self-regulate promotional material without requiring formal approval. It comprises a panel that meets quarterly to review "below-the-line" promotional material that - unlike TV, radio or print advertisements - is not required to go through a formal approval process prior to distribution. ASMI Member companies are required to submit material for review by the PMP as a condition of membership. Following review of materials, the panel provides feedback to each company on its level of compliance with the relevant advertising codes, identifying areas where improvements could be made. This material is commonly referred to as "below-the-line" advertising and includes:
- all advertising material that is targeted at healthcare professionals; and
- all consumer promotions that are not "specified media" e.g. websites, direct mail, leaflets, promotional giveaways, in-store promotions such as display stands and shelf wobblers.
The ASMI Code of Practice (section 11) gives full details of this monitoring process.