Advertising Services
Advertising of Therapeutic Goods
Therapeutic goods are not ordinary items of commerce; a complex set of controls govern the various ways of advertising them.
Requirements / Codes
By law, all advertising of therapeutic goods directed to consumers must comply with the Therapeutic Goods Advertising Code.
Approval of Advertisements
Medicine advertisements directed to consumers via mainstream media require approval before broadcast or publication to ensure they comply with the Code.
Complaints
There is a range of different complaint forums for advertisements relating to therapeutic goods, however all complaints can be lodged via the one "central mailbox".
Promotional Monitoring Panel
ASMI Member companies voluntarily participate in monitoring of their promotional activities to ensure a high standard of conduct.
Training & News About Advertising Requirements
ASMI provides information resources and supports a training program year round to enable Members to comply with the advertising requirements for medicines.