Therapeutic goods are not ordinary items of commerce; a complex set of controls govern the various ways of advertising them.
By law, all advertising of therapeutic goods directed to consumers must comply with the Therapeutic Goods Advertising Code.
Medicine advertisements directed to consumers via mainstream media require approval before broadcast or publication to ensure they comply with the Code.
There is a range of different complaint forums for advertisements relating to therapeutic goods, however all complaints can be lodged via the one "central mailbox".
ASMI Member companies voluntarily participate in monitoring of their promotional activities to ensure a high standard of conduct.
ASMI provides information resources and supports a training program year round to enable Members to comply with the advertising requirements for medicines.