Therapeutic Goods are not ordinary items of commerce; a complex system of controls governs the various ways of advertising them.
By law, all advertising of therapuetic goods directed to consumers must comply with the Therapeutic Goods Advertising Code.
Medicines Advertisements directed to consumers via mainstream media require approval before broadcast or publication, to ensure they comply with the code.
Ther is a range of different complaint forums for advertisments related to therapeutic goods, however all complaints can be lodged via the one "central mailbox."
ASMI members companies voluntarily participate in monitoring of their promotional activities to ensure a high standard of conduct.
ASMI provides information resources and supports a training programme year round to enable members to comply with the advertising requirements for medicines.