ASMI Annual Conference 2013

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The 2013 ASMI Conference, Self Care: Driving a Consumer-Centric Future, gathered together a formidable array of local and international speakers from the consumer healthcare industry, government, healthcare professionals and academia to share successes, challenges and trends facing our industry now and in the near future.


ABC News Breakfast presenter Virginia Trioli, one of Australia's best-known journalists, was the Master of Ceremonies at the ASMI 2013 Conference, which exploree the theme: "Self Care: Driving a Consumer-Centric Future".  

To download a printable copy of the program agenda click here.



(click on the hyperlinked session below to get the presentations in PDF)


The Conference Dinner included the presentation of the 2013 ASMI Diamond Awards. We literally rolled out the red carpet for the winners and adding some pizazz to jazz up this exciting event and to ensure the winners, Shined at the Awards Dinner that outshines all others.


Please click on the links below to see a collage of the conference day and Diamond Awards.

Conference day Photos

Diamond Award Photos

Thanks to Roller Photography for a fantastic job on our photos.


Sponsors and Exhibitors

A BIG ASMI thank you to all our sponsors and exhibitors.  Click on image to learn more about the sponsors and exhibitors.


 Thank you to our Sponsors



            Bayer _Cross _Pant _100801

Centrum  JNJ_PACIFIC_Pms 185



Thank you to our Exhibitors







Speaker Biographies

 Dr Lesley Braun

Associate Professor Lesley Braun

Associate Professor of Integrative Medicine within the National Institute of Complementary Medicine (University of Western Sydney) Senior Academic, Department of Medicine, Monash University Research Pharmacist, Alfred Hospital, Melbourne

Lesley Braun is an Associate Professor of Integrative Medicine within the National Institute of Complementary Medicine (University of Western Sydney), senior academic at the Department of Medicine (Monash University), adjunct Senior Research Fellow within the Monash/Alfred Psychiatric Research centre and a research pharmacist at The Alfred Hospital in Melbourne. She is a member of numerous committees/boards and councils: the Australian Therapeutic Goods Advisory Council (ATGAC) which provides broad strategic advice to the TGA, Advisory Committee on Complementary Medicines (ACCM), the informal working party for complementary medicine regulation reform (TGA), Executive committee for the Complementary and Integrative Medicine interest group for the Clinical Oncological Society of Australia (COSA), Advisory Committee for the Australasian Integrative Medicine Association (AIMA), past Vice President of the National Herbalists Association of Australia.

Click here for Lesley's full biography.


 Karen Carey Web

Karen Carey

Chair of the Consumer Health Forum (CHF)

Karen is the Chair for the Consumer Health Forum (CHF). Karen is a former Chairperson of the Health Consumers' Council of WA and has participated as a consumer representative on over eighteen committees and consumer working groups. Karen has been nominated by CHF to high level committees such as the Prostheses and Devices Committee and the National Health Priority Areas Council. She has contributed to CHF policy work and is also the Chair of the CHF MBS Quality Framework Project Reference Group.

Click here for Karen's full biography.

 Natalie Gauld

Natalie Gauld

Director, Pharma Projects Ltd


Natalie Gauld is highly involved with switch. She was a member of the NZ Medicines Classification Committee from 2004-2009, and has subsequently driven NZ switches including the award-winning first-in-world switch of trimethoprim.

Natalie has just completed her PhD examining barriers and enablers to reclassification in nine countries, including Australia.  A pharmacist by background, Natalie has worked in community pharmacy, industry, research and education. She is currently working on reclassifications and examining management of urinary tract infections before and after trimethoprim was reclassified.

Click her for Natalie's full biography

 Scott _Koslow _150x 210

Professor Scott Koslow

Professor of Marketing at Macquarie University           

Professor Scott Koslow researches advertising creativity and strategy, and also consumer behavior and marketing research methods.  Scott received his PhD from the University of Southern California and he has taught at the University of Texas, the University of Michigan and most recently at the University of Waikato.  Scott also has consulted widely for firms like Toyota, General Motors, Nielsen, K-Mart, and major organisations in the electricity supply industry and food marketing area.

Click here for Scott's full biography.

 Deon Schoombie

Dr Deon Schoombie

Executive Director, Australia Self Medication Industry Inc. (ASMI)


 Deon Schoombie began his career working in various clinical settings from accident and emergency and general practise to psychiatric units in South Africa and London. Across a variety of career directions he has moved through the realms of Traditional Chinese Medicine, became a pharmaceuticals consumer advertising watch dog, reviewed major advertising controls and then finally re-joined the Australian Self Medication Industry team as Scientific Director. Now, as ASMI Executive director, Deon is a strong advocate of self-care and supports the greater personal responsibility in maintaining health and wellbeing. 


Click here for Deon's full biography.

 Leigh Shaw

Leigh Shaw

Head of Shopper Practice, Nielsen


Leigh Shaw is Head of the Shopper Practice for Nielsen Australia.  Prior to this she had a 12 year career with Procter & Gamble across marketing, sales and insights in Europe, Asia and more recently Australia. 

Leigh has 14 years' experience uncovering and actioning shopper insights in the retail environment.  With a background firmly rooted in Health & Beauty, she has lead some of the most significant shopper activations locally  leveraging her cross-functional experience to lead research through to the actual in-store commercialisation.


 Dr Skerritt

Dr John Skerritt

National Manager, Therapeutic Goods Administration (TGA)

Dr John Skerritt has a PhD in Pharmacology, is an adjunct Professor at the University of Queensland, and from 2009-2012 was a Deputy Secretary of the Department of Primary Industries in the Victorian Government. John has extensive experience in medical, agricultural and environmental policy, regulation, research, research management, technology application and commercialisation.


Click here for John's full biography.

 Jye Photo

Jye Smith

Vice President - Digital, Asia Pacific at Weber Sandwick

As the digital strategist for the Asia Pacific region, Jye is responsible for developing and leading digital, social and content strategies for the firm's top tier clients.

With extensive experience for over 40 brands, Jye specialises in digital management consulting, social CRM, analytics, and online issues & crisis management. Jye has been blogging since 2007 and is ranked in the top 30 marketing & advertising blogs in Australia, and is a professional speaker and workshop facilitator.

Click Here for Jye's Full biography.


 Michael Smith

Michael Smith

Senior Fellow at the Samueli Institute
Michael Smith is trained both as a pharmacist and a licensed naturopathic practitioner (Canada) with over 15 years of experience in the Natural Health Product/ Complementary Medicine sector. From May 2009 to Feb 2011 he was Head, Office of Complementary Medicines (OCM) at the Therapeutic Goods Administration. Before that, he was the Director of the Bureau of the Partnerships, Outreach and International Affairs, Natural Health Products Directorate at Health Canada. Michael is a Senior Fellow at the Samueli Institute in Alexandria, Virginia working in the area of dietary supplements and the development of international strategic partnerships and collaboration. In addition to his work with the Samueli Institute, Michael works as an independent consultant working with various parts of the complementary medicine sector.

 Click here for Michael's full biography

 Nathan Taylor

Nathan Taylor

Chief Economist at CEDA 
Nathan Taylor is the Chief Economist at CEDA where he is responsible for CEDA's Research and Policy agenda. This includes CEDA's policy perspective examining Public Policy Setting and the organisation's major report for 2013, Australia Adjusting. Nathan has also been responsible for CEDA's research programs on Healthcare: Reform or Ration, Australia's Energy Options, Crisis and Opportunity: Lessons from Australian Water Reform and A Greater Australia: Population, policies and governance. Nathan has held a series of policy roles at the RBA, CCI WA, WALGA and others. He is currently undertaking a PhD examining Quantifying the value of water reliability at the University of Melbourne and is the author of the behavioural economics blog The Writings of a Naked Ape.

 Click here for Nathan's full biography.


 Dr Lily Thomas

Dr. Lily Tomas, MBBS, BSc(Med), FACNEM

Australasian Integrative Medicine Association (AIMA) President

Dr Tomas is an integrative GP, the President of AIMA, member of the RACGP-AIMA Joint Working Party on Integrative Medicine, co-editor-in-chief of a new international medical journal, Advances in Integrative Medicine and Honours Graduate of Swinburne University's Mind-Body Medicine Programme. She is co-author of Live Your Best Life! An Integrated Guide to Diet, Health and Happiness and is a passionate writer, speaker and lecturer. Lily is also Australia's Country Co-ordinator of Humanity's Team.



Virginia Trioli

Australian Journalist

Virginia, is an honours graduate in Fine Arts from the University of Melbourne and La Trobe University, and in 1996 published "Generation F", her celebrated response to Helen Garner's 'First Stone'.

Two-time Walkley Award winner, Virginia Trioli is one of Australia's best-known journalists, with a formidable reputation as a television anchor, radio presenter, writer and commentator. She is much sought-after as a speaker and MC, and combines a rigorous interviewing style with an often wicked sense of humor.

Click here for Virginia's full biography.

Who exhibits at ASMI Conference?

  •     Advertising/PR agencies
  •     Premium and below the line suppliers
  •     Sampling specialists
  •     Consultants in a variety of related fields
  •     Healthcare recruiters
  •     Market research and data specialists
  •     Media and trade publications
  •     Distributors
  •     3rd Party brokerage/field force providers
  •     Training providers
  •     Packaging providers
  •     Professional associations
  •     Retailers

And what better place to connect with a targeted audience of high level decision-makers, build new partnerships and raise the profile of your organisation within the consumer healthcare industry.


ASMI's conference attracts around 300 delegates from the industry and related organisations such as pharmacy, government, GP and consumer groups.

This event is a must attend for anyone working in or interested in consumer healthcare including:
• Marketing, regulatory and sales personnel
• Government and consumer representatives
• Advertising/PR agencies
• Healthcare recruiters
• Academics
• Healthcare professionals

Attendee Demographics

In 2012 the following shows a breakdown of the attendees:

Conference Attendees by Title in 2012

Attendee Graph 


Click here for more information about the Waterview Convention Centre in Bicentennial Park (located within the Sydney Olympic Park precinct).

ASMI Diamond Awards

The ASMI Diamond Awards are designed to honour manufacturers and suppliers who excel in the marketing of their products. They recognise Quality Use of Medicines (QUM), innovation and marketing best practice. The Awards recognizes and rewards companies for innovative and leading-edge creative work that uses insights based strategy and results oriented executions to create solutions  in the consumer healthcare industry.

We literally rolled out the red carpet for the 2013 awards dinner and adding some pizazz to jazz up this exciting event and to ensure the winners, Shined on the red carpet with their ASMI Diamond Award.